RK is my happy place. I work at it as much as I want to. My customers are the absolute best. I feel so lucky.
Last month I was invited to participate in a local maker’s market coming up in October. The show is juried and full of cool people who make beautiful things. The wheels started turning and suddenly I had a whole list of things to work out before I knit or crochet anything.
Marketing materials and banners are part of the market scene, so it was definitely time for a new outfit. Or, more to the point, it was time for a brand refresh. I had my work cut out for me.
Deciding to rebrand is a WHOLE HAIRY PROCESS, my friends.
I get locked in these ideas of what it SHOULD look like. My last logo was like that. I wanted something bohemian and flowy. It never felt right, though, and after unpacking my feelings about it for a year or so, I finally realized why. My personal style is neither bohemian nor flowy.
I had 1000 ideas, so I spent weeks poring over brand kits online. It took SO long and I almost scrapped the idea a dozen times. Then I found it (without my info on it, of course).
The bold, minimalist, open monogram at the top.
The balance of the three elements.
The mixed fonts.
*chef’s kiss*
After I broke up with what I thought it should be, it could be what I needed it to be. I had already picked my brand colors.
I love the palette’s whole vibe. The colors remind me of my teenage bedroom from the early ’90s. Dusty rose and forest green flowers on a cream wallpapered background lined my walls.
Here they are in action. I am SMITTEN!
I ADORE the logo in white on a colorful background.
I could wax poetic about the green one for days.
The others aren’t bad, either.
The logo also has MY NAME IN IT, which is something I never thought I would do. Seeing the template for this logo made me really consider it.
This decision was cemented a week or so ago when a customer I’ve known their whole life reached out to ask my shop’s FB page about custom work. It took a few exchanges to explain that Sara is RK and RK is Sara.
I took that as a sign.
I found Lindsey from Lulu’s Logo Shop on Etsy. Her premade branding kits took away the decision fatigue. She updated the logo she designed. I chose my colors and purchased the pieces I needed. The whole process took 48 hours. She’s fabulous. Look her up.
Watch for future posts about market prep, custom slots, and all of the shiny new things at RK.
Riverbend Knits 